(It’s Not Just About Pricing—It’s About Relevance)
Let me take you back to my time working at a hotel years ago.It wasn’t the biggest. It wasn’t the cheapest. And it didn’t have the fanciest rooms. But it was always fully booked.
At first, I couldn’t figure it out. Until I started reading the reviews, almost every guest mentioned the same two things:
1. “The rooms are spotless”
2. “You can walk anywhere from here—it’s close to everything”
That’s when it clicked: this hotel didn’t just offer a place to sleep—they offered convenience, cleanliness, and comfort in one perfect package.
They had mastered something most businesses ignore:
Positioning.
They knew what their ideal customer wanted—and they aligned everything to deliver it. And that’s exactly how you should think about your product or service.
Why Lowering Your Price Isn’t the Best Strategy
A lot of clients I’ve worked with think the easiest way to win more customers is by reducing their price. And while pricing does matter, it’s not the first thing that drives buying decisions.
In fact, when you position your offer correctly, your clients will often gladly pay more, because they feel like it was made for them. So instead of slashing your price out of fear, focus on making your offer more relevant and irresistible.
Here’s how to do that.
1. Understand the Pain Points of Your Audience
If your offer doesn’t solve a clear problem, it’s just another option.
Start by asking:
What frustrates my audience daily? What keeps them stuck? What do they wish they could do easier, faster, or better? Use the exact words they use in your content, offers, and pitch.
2. Study Your Competitors’ Offers
Look around. What are others in your niche offering?
Now ask:
What pain points are they addressing?
What value are they offering at their stated price?
What are their customers complaining about in the reviews?
This will help you spot opportunity gaps.
3. Match Their Offer + Add Something They’re Missing
You don’t have to reinvent the wheel.
You just need to make yours roll smoother.
Offer the same core benefits—and then add bonuses that differentiate you. It could be:
- Faster delivery
- Better onboarding
- A live Q&A
- A downloadable checklist
- WhatsApp support
Many big brands can’t adjust quickly. But you can—and that’s your advantage.
4. Use That Differentiated Offer in Your Marketing
Once you’ve crafted a compelling offer, repeat it everywhere.
Make it clear what people are getting, why it matters, and how it’s different.
Then say it again. And again. And again.
Consistency builds trust.
5. Keep Listening, Keep Evolving
The market changes. People change. What worked last year might flop tomorrow.
So you need to:
Keep researching your audience
Watch your data (clicks, opens, feedback)
Run occasional surveys
Stay flexible enough to evolve without losing yo ur message
Real-Life Example: The Hotel That Nailed Positioning
Remember the hotel I mentioned earlier?
Their rooms were clean. But so were others.
What made them stand out was their location—central to everything guests needed.
And guess what? They owned that narrative in their messaging and reviews.
Guests started marketing for them by repeating it in every review.
They understood what their audience valued most and positioned themselves there—then backed it up with solid service.
That’s what great positioning looks like.
Final Thought: Make Your Offer Feel Like a No-Brainer
Positioning isn’t about sounding clever, it’s about being clear.
It’s about helping your ideal customer feel like you’ve been reading their mind.
So instead of lowering your price, raise your relevance. Speak directly to their needs. Add value they didn’t expect and stay consistent in your message, that’s what builds loyalty.
Want to understand more about how buyers behave today?
Read this post about modern digital buying trends and how to adapt.
Ready to Make Your Offer Irresistible?
If you’re tired of being overlooked, even though your product or service is valuable, then it’s time to reposition your offer so your ideal clients can’t ignore it.
Let’s work together to:
- Identify the real pain points of your audience.
- Craft an offer that feels like a perfect fit.
- Differentiate you from the competition without dropping your price
Communicate your value with confidence and clarity
Book a free 30-minute clarity call and let’s position your brand to win the right customers—consistently.
👉 [Click here to book your session now]
Because when people feel like your offer is exactly what they need, they’ll pay for it—gladly.