(Whether You Sell Products, Services, or Run a Full Business)
Let’s talk about Jamie .
By day, Jamie is a corporate executive. But on evenings and weekends, she runs a small beauty business, offering facials and selling her own line of natural skincare.
At first, it felt like she was working two jobs.
Some clients came for treatments. Some only bought a cream. Others would say, “Do you offer anything else?”
She’d made sales, but not enough to replace her 9–5.
That was until she learned the power of bundling.
Instead of selling individual facials or creams, she launched the “Glow Inside Out Package”—a 60-min facial, exfoliating mask, moisturizer, and a handwritten skincare guide.
It sold for $110.
Within 2 months, Jamie hit her $3,300/month goal (her MVI).
She didn’t add new services, she simply packaged what she already had more intentionally.
And that’s what this blog is about:
If you’re a working entrepreneur trying to build income from your side business, you need to bundle smarter, not work harder.
What Is MVI (Minimum Viable Income) and Why It Matters
Your MVI is the minimum amount of monthly revenue your business needs to generate before you can consider transitioning fully from your 9–5.
Example:
Rent, bills, groceries, tools, and business expenses = $3,500/month
That’s your MVI target.
Now ask:
“How can I package my services or products to hit that number faster, consistently?”
That’s where bundling comes in.
Why Bundling Is a Game Changer for Working Entrepreneurs
Whether you’re selling wigs, coaching programs, business plans, cleaning services, or crafts, bundles give buyers more perceived value and give you more predictable revenue.
It works because:
People buy solutions, not just items
Bundles simplify decisions
You earn more per transaction, fewer clients, higher revenue
You can stand out from competitors offering piecemeal products or services
How to Bundle Your Offers to Hit Your MVI
1. Understand Your Buyer’s Full Need
Think beyond what they buy and look at what they want to solve.
🔹 A baker isn’t just selling cake. They’re selling a birthday moment.
🔹 A hairstylist isn’t just braiding. They’re solving confidence and beauty maintenance.
🔹 A private tutor isn’t just offering classes. They’re helping students pass with peace of mind.
Now ask:
“What else would this person want in one offer?”
2. Create Natural Groupings
Example:
For Bakers
Birthday Bundle: 8” cake + 6 cupcakes + custom topper + delivery – $95
MVI goal: $2,850 → Just 30 orders/month
For Hairstylists
Braids & Shine Package: Protective style + scalp detox + silk bonnet – $150
MVI goal: $3,000 → Just 20 clients/month
For Tutors
Exam Success Kit: 4 sessions + digital study plan + parent check-in call – $220
MVI goal: $2,200 → Just 10 students/month
For Handmade Product Sellers
Relax & Glow Box: Candle + scrub + facial oil + mini journal – $55
MVI goal: $2,750 → Just 50 boxes/month
3. Give It a Name That Sells
Don’t just say “combo” or “bundle”—make it feel curated.
Try names like:
- “Starter Kit”
- “Glow Box”
- “Weekend Vibe Set”
- “Essential Care Pack”
- “Back-to-School Booster”
- “Confidence Bundle”
These names trigger emotional buying and improve search discoverability.
4. Add a Bonus or Limited-Time Offer
Sweeten the deal:
- Free shipping over $50
- “First 10 orders get a free sample”
- “Bundle buyers get 10% off next order”
- “Limited edition item included”
It drives urgency and encourages repeat purchases.
5. Promote Consistently & Track What Converts
A good bundle is only powerful when people know about it.
Promote your bundle:
- On Instagram with a carousel post
- In WhatsApp status and DMs
- At pop-up shops or vendor fairs
- On your website home page
- Via email every 2 weeks
Track:
- Which bundle sells best?
- Which channel converts most?
- What’s your average order value now?
This helps you double down on what works.
You Don't Need More Products—Just Better Packaging
Most entrepreneurs think they need to launch more things to make more money.
You don’t.
Sometimes, all you need is to group what you already have into a smart offer that speaks to your audience’s real needs.
Back to Jamie.
She didn’t start making more candles.
She just made her candles matter more, by packaging them with intention (i.e Bundling).
Now, her side hustle brings in over $2,500/month consistently.
And she’s planning her exit from her 9–5 with confidence.
You can too.